Work
About
Work
About
Caremobi
Caremobi
Reimagining how caregivers and clinicians work together
Reimagining how caregivers and clinicians work together
Reimagining how caregivers and clinicians work together
Leading the design effort to unlock peace of mind for caregivers and better care for patients by allowing multiple caregivers to collaborate and gain actionable health insights.
Leading the design effort to unlock peace of mind for caregivers and better care for patients by allowing multiple caregivers to collaborate and gain actionable health insights.
Role
Role
UX & UI
UX & UI
Platform
Platform
iOS, Web
iOS, Web
Deliverables
Deliverables
Wireframes, Research, UI Design, Prototypes
Wireframes, Research, UI Design, Prototypes
Background
Background
Improving patient outcomes at NYU
Improving patient outcomes at NYU
CareMobi is an initiative started by the NYU Rory Meyers College of Nursing with funding support from the National Institute on Aging (NIA).
CareMobi is an initiative started by the NYU Rory Meyers College of Nursing with funding support from the National Institute on Aging (NIA).
The Problem
The Problem
Dementia care is fractured and broken
Dementia care is fractured and broken
Dementia care is fractured and broken
Caregiving for dementia patients is typically split across multiple family members, doctors, nurses, and other care team members like adult day care or long-term care staff, making coordination and tracking physical and behavioural symptoms difficult and stressful.
Caregiving for dementia patients is typically split across multiple family members, doctors, nurses, and other care team members like adult day care or long-term care staff, making coordination and tracking physical and behavioural symptoms difficult and stressful.
Impact
Impact
Designed and launched a 0→1 mobile MVP from concept to the App Store.
Designed and launched a 0→1 mobile MVP from concept to the App Store.
Defined the product’s UX patterns and interaction model and reduced ambiguity with detailed prototypes.
Defined the product’s UX patterns and interaction model and reduced ambiguity with detailed prototypes.
Enabled further funding grants and eventual commercialization.
Enabled further funding grants and eventual commercialization.
Team alignment
Team alignment
The brainstorm that unlocked alignment
The brainstorm that unlocked alignment
As always, the process was kicked off with a detailed discussion with client stakeholders and our internal team to help build alignment. We asked about their vision, goals, and users' needs.
Together we developed a formal problem statement, business goals, and user personas to carry us through the rest of the process.
The Problem
The Problem
Business Goals
Business Goals
Users Needs
Users Needs
Defining The Solution
Defining The Solution
Discovery & Planning
Discovery & Planning
I led the research and planning phase by reviewing competitors, writing detailed user stories for our MVP, and gathering feedback from developers to inform the product roadmap.
I led the research and planning phase by reviewing competitors, writing detailed user stories for our MVP, and gathering feedback from developers to inform the product roadmap.
Competitive Analysis
Competitive Analysis
User Stories
User Stories
Developer Feedback & Roadmap
Design Principles
Design Principles
Before kicking off the wireframe process, I developed a few key design principles to help guide ideation and keep the team focused during design reviews.
Before kicking off the wireframe process, I developed a few key design principles to help guide ideation and keep the team focused during design reviews.
01
Caregivers should feel supported and guided throughout the experience, particularly during setup.
Caregivers should feel supported and guided throughout the experience, particularly during setup.
02
When available, trends and suggestions should feel actionable, clear, and with transparent sources.
When available, trends and suggestions should feel actionable, clear, and with transparent sources.
03
Users should be able to rapidly and accurately add new medications, log vitals, and more.
Users should be able to rapidly and accurately add new medications, log vitals, and more.
04
Users should be able to trust that their data is safe and secure with CareMobi.
Users should be able to trust that their data is safe and secure with CareMobi.
Rapid Ideation
Rapid Ideation
Prototyping Solutions
Prototyping Solutions
Armed with great insights and a list of prioritized features and flows, I rapidly designed wireframes for all critical paths and shared early and often with product stakeholders. Their expert domain knowledge allowed us to quickly iterate and confidently move into high fidelity design.
Armed with great insights and a list of prioritized features and flows, I rapidly designed wireframes for all critical paths and shared early and often with product stakeholders. Their expert domain knowledge allowed us to quickly iterate and confidently move into high fidelity design.
MVP solution
MVP Release
The initial release delivered simple, powerful features focused on helping caregivers stay connected, organized and confident.
Onboarding
Logging Health Progress
Our initial user flows outlined asking caregivers to create a care team and invite family members before they could fully explore the app. We worried this added friction and would reduce the time before users perceive and experience the value of the product.
Design decision
Rather than requiring caregivers to build a care team immediately, we allowed them to explore illustrative empty states to demonstrate the powerful ways the app could support them over time.
We expected this to:
Increase onboarding completion
We knew that to help create a lasting habit of tracking health progress, we had to make it easy, attractive, reward the user for their efforts, and remind them to take action.
MVP solution
MVP Release
The initial release delivered simple, powerful features focused on helping caregivers stay connected, organized, and confident.
Onboarding
Logging Health Progress
Our initial user flows outlined asking caregivers to create a care team and invite family members before they could fully explore the app. We worried this added friction and would reduce the time before users perceive and experience the value of the product.
Design decision
Rather than requiring caregivers to build a care team immediately, we allowed them to explore illustrative empty states to demonstrate the powerful ways the app could support them over time.
We expected this to:
Increase onboarding completion
We knew that to help create a lasting habit of tracking health progress, we had to make it easy, attractive, reward the user for their efforts, and remind them to take action.
User Testing
User Testing
Longitudinal feedback from caregivers
Longitudinal feedback from caregivers
After the initial MVP launch, the NYU team tested the product with a small number of families and adult day care centres for a several months. This identified some minor bugs and key insights to help guide our future roadmap:
Caregivers fear losing data mid-entry
Caregivers need a way for others to acknowledge updates
Secondary caregivers are often reluctant to join yet another app
AI Nutrition
AI Nutrition
Meal logging v1
Meal logging v1
In order to validate our AI nutrition feature, we started with a proof-of-concept meal logging flow centred around meal scanning. To make tracking consumption data as easy and accurate as possible, we added the ability for users to add after photos. And for clinical settings, quick batch logging for multiple care recipients was implemented. This version was released to a closed list of test participants to measure accuracy and user satisfaction.
In order to validate our AI nutrition feature, we started with a proof-of-concept meal logging flow centred around meal scanning. To make tracking consumption data as easy and accurate as possible, we added the ability for users to add after photos. And for clinical settings, quick batch logging for multiple care recipients was implemented. This version was released to a closed list of test participants to measure accuracy and user satisfaction.
AI Nutrition
AI Nutrition
Meal logging v2
Meal logging v2
After testing with users, it was found that while AI assisted meal tracking was indeed a helpful and powerful time saver, the accuracy of nutrition estimates didn't always meet clinical expectations (80% accuracy is the benchmark). To help address this, I designed a nutrition notes feature to help assist the AI model in estimating nutrition. We also took this opportunity to improve onboarding with better tips and visual to help communicate the optimum way of tracking meals, better designed analyzing states and a manual way to log meals.
After testing with users, it was found that while AI assisted meal tracking was indeed a helpful and powerful time saver, the accuracy of nutrition estimates didn't always meet clinical expectations (80% accuracy is the benchmark). To help address this, I designed a nutrition notes feature to help assist the AI model in estimating nutrition. We also took this opportunity to improve onboarding with better tips and visual to help communicate the optimum way of tracking meals, better designed analyzing states and a manual way to log meals.
AI Nutrition
AI Nutrition
Trends & Insights
Trends & Insights
To truly deliver value for users and close the habit loop by rewarding users for their behaviour, I designed a number of moments where we highlight useful and actionable nutrition insights. After each meal, we use AI to help keep users on track by suggesting they boost or reduce a macro or micro nutrients. Weekly nutrition reports are unlocked at the end of the week, where users can track longer term trends and plan for the week ahead. To tie everything together, I also redesigned the home screen to highlight and encourage daily nutrition progress.
To truly deliver value for users and close the habit loop by rewarding users for their behaviour, I designed a number of moments where we highlight useful and actionable nutrition insights. After each meal, we use AI to help keep users on track by suggesting they boost or reduce a macro or micro nutrients. Weekly nutrition reports are unlocked at the end of the week, where users can track longer term trends and plan for the week ahead. To tie everything together, I also redesigned the home screen to highlight and encourage daily nutrition progress.
Pro & Premium Plans
Pro & Premium Plans
A new revenue source
To help sustain CareMobi's important mission, it was critical to develop a revenue source beyond research grants from the NIA. Working with my PM, I helped to craft a thoughtful strategy to encourage users seeking AI nutrition and team based features to upgrade to the Pro & Premium plans. We made sure to keep the free tier as useful and powerful as ever — everyone deserves better care regardless of ability to pay.
To help sustain CareMobi's important mission, it was critical to develop a revenue source beyond research grants from the NIA. Working with my PM, I helped to craft a thoughtful strategy to encourage users seeking AI nutrition and team based features to upgrade to the Pro & Premium plans. We made sure to keep the free tier as useful and powerful as ever — everyone deserves better care regardless of ability to pay.
Closing & next Steps
Closing & next Steps
As of this writing CareMobi is currently onboarding a small number of clinical teams to test Premium & Pro features before a broader push into more adult day care and long-term care settings in the United States.
We'll be carefully tracking a few things:
• How often and how consistently nutrition is tracked
• Click through rates to the weekly nutrition insights page
• Overall AI nutrition estimation accuracy
• Retention rate of Premium/Pro members
• Conversion rate of individual plans to premium
